7Hertz launches 1 SOUND Listening Sessions

Beirut marked the first stop of the 1 Sound listening sessions hosted by Middle Eastern distributor 7Hertz throughout September and continuing into the first week of October. Titled The 1 Sound Experience, the sessions are also set to take place in the UAE with Dubai events planned for towards the end of the year, introducing the brand’s audio scene to industry professionals across the Emirates.

The Beirut sessions were hosted on a rooftop in the heart of the city, with US-made 1 Sound loudspeakers unveiled to the region in a series of private, invitation-only sessions. Handpicked guests – including audio professionals, consultants, hospitality leaders, interior designers and architects — all had the opportunity to experience the brand firsthand. 

The manufacturer’s Cannon Series C4, C6 and C8 loudspeakers were demonstrated, paired with the SUB12 12-inch reflex subwoofer with a 4-inch voice coil. Attendees were also able to experience the sonic qualities of the Contour Series CT28, a compact 3-way passive loudspeaker delivering a 140dB SPL, alongside a dual 15-inch subwoofer equipped with the latest TETRACOIL technology
 

A highlight of the event was the listening sessions’ private atmosphere, which enabled guests to freely explore the venue at their own pace. Among them was Woody Naufal, owner and CEO of Beirut-based AV rental company Wicked Solutions. “I find it difficult to even put it into words, it gave me goosebumps,” remarked Naufal on the listening sessions. “Experiencing this level of sound quality – with such emotion surfacing throughout the demonstration – is a remarkable example of what sound should truly be.” 

Celebrated DJ and producer Said Mrad, a veteran with more than two decades in the industry, echoed those sentiments. “This is the best sound I have ever heard,” he said. “I was blown away – listening to the Cannons was exceptional and the CT28 gave me the feeling of being in an arena, not on an open rooftop in the middle of the city.”

1 Sound was represented at the launch by its global sales executive, Leonardo Dani. “This is my first time in Lebanon and I’m thrilled to be here with Joe and the 7Hertz Lebanon team,” commented Dani. “On this beautiful rooftop at the end of September, 7Hertz is launching 1 Sound in Beirut for the very first time and I’m excited to witness people’s reactions as they experience our sound quality. With the expertise and market knowledge of our partner, I am confident we’ll achieve remarkable results very soon.”
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