7Hertz hosts a groundbreaking masterclass with Sound Devices.

While Sound Devices has historically been best known as a manufacturer of professional
audio products for the TV and film industries, in recent years, the company has expanded its
offering to include products catering to the live and install markets, with its latest Astral
Series additions in particular gaining traction in the live segment. The manufacturer has been
busy spreading the message since the latest expansions of the Astral range, and it recently
teamed up with Dubai-based pro audio distributor 7Hertz to hold a two-day masterclass, led
by Italian-born DJ and producer and Sound Devices Sales Manager, Leslie Lello.
“I had the privilege of visiting the 7Hertz office in Dubai for two days of Sound Devices
masterclasses,” Lello began. “The event was exceptionally well-attended, with participation
from some of the most prominent audio and event companies in the region. It was inspiring to
witness the high level of engagement from attendees, particularly their enthusiasm for Sound
Devices Astral wireless units.”
Despite having more than a decade of experience in the wireless world, the masterclass
was Lello’s first visit to Dubai, and it’s safe to say that he was impressed with what he saw. “The
visit highlighted Dubai’s growing demand for top-tier audio equipment, driven by an ever-
expanding calendar of high-quality events,” he commented. “I was thoroughly impressed by the
professionalism, expertise, and advanced equipment I encountered in Dubai. The Middle East is
undoubtedly establishing itself as a hub for major events, underscoring the importance of
equipping it with nothing less than world-class audio solutions. This vibrant and thriving market
promises a bright future for the region’s event industry.”
7Hertz’s Chief Technology & Strategy Officer, John Parkhouse (JP), first learned about
Sound Devices’ intention to move into the live radio microphone market via what he dubbed as
a “very impressive” presentation from touring veteran Andy ‘Baggy’ Robinson, who is now
Sound Devices’ Vice President of Sales. “Baggy spoke at DiGiCo’s 21st birthday event in the UK
in early 2023, and from that point on, we were extremely eager to see how these solutions
would develop,” JP recalled. “Sound Devices is world-renowned for its broadcast and location
products, so given the high stakes in those environments, it’s clear the company places the
highest possible emphasis on ingenuity, reliability, scalability, and robust design.”

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